Digital marketing has gained special importance today. It is certainly one of the best marketing methods and attracts more fans every day. There are many tools to do it and then monitor the result. It is targeted and focusing on the target market in digital marketing is much easier than traditional methods. In many cases, digital marketing campaigns can be done with low costs and they are very suitable for start-up businesses. All these advantages confirm the popularity of digital marketing. All these attractions have made many people intend to use this type of marketing. Unfortunately, many people start to do it without having enough information in this field and take action without any good feedback. In this article, you will learn about the 4 main steps of digital marketing from the Blue Businessman.
Why should we know the 4 main steps of digital marketing?
The main reason for doing things without good results in digital marketing is not knowing these four parts. Without knowing these parts, sometimes activities are carried out that do not follow a specific goal. These activities usually do not end in a positive result. Online advertising is a good example. Many people and businesses use online advertising to increase sales. But after doing the ads, they realize that no sales happened. Or the amount of sales is very small. One of the main reasons for this failure is not knowing these four steps. But what are these four steps?
The acquisition means attracting people to the website. It means encouraging people to visit our website. Acquisition can be done with various methods, including SEO, click ads, posting articles on other websites, etc. But this is only one of the steps of digital marketing. Getting more people to our website can’t guarantee an increase in sales.
Activation is the second stage of digital marketing. At this point, we ask people who come to our website to take action. These actions can be such as entering an email, writing a comment, subscribing, downloading a file, etc. There are a lot of activities in this field that you should get familiar with. Activation is a movement to make a sale.
Selling products or services is the next step. This stage, which is called monetization is the stage where the user makes a purchase from our business. Monetization is very important because it is directly related to our income.
Retention is related to doing some activities that cause the customer to return and buy again from our business. In this step, we take actions specific to the buyers that maintain a constructive and targeted relationship with them. This targeted communication makes them likely to make purchases from our business again.
Now that we know the 4 main steps of digital marketing, we can learn more about each step. For more information, you can look at the Digital marketing category.